At the core of HxCDG is a community of disc golf enthusiasts and hardcore music lovers. Through an Instagram page, which has organically grown to over 1400 followers since starting in 2021, I’ve been able to help this community showcase its shared passions by creating a brand identity and social content to promote and grow the audience.
My role primarily involves creating content with both digital and 35mm film photography and videography, creating engagement and building genuine connections with the local audience. I’ve also started to design a line of clothing to further promote the page.