‘47

Licensed Brand & Marketing Design

A revamp for a leader in sports fashion, committed to telling nostalgic product stories to all sorts of fans

Overview:

'47 is a Boston-based sports lifestyle brand known for its premium headwear and apparel, built on decades of authentic sports culture and a loyal fan base across major leagues and teams worldwide.

Challenge:

As '47 evolved from a heritage brand into a modern lifestyle label, the visual identity needed to keep pace. The challenge was maintaining the authenticity and credibility that longtime fans loved while pushing the brand forward across an increasingly competitive market and expanding range of channels.

SOLUTION:

Joining the Marketing Design team in May 2021, I worked across the website, social media, seasonal catalogs, and email campaigns to help shape '47's evolving visual identity. Every design decision was made with the brand's resurgence in mind. A highlight of my time there was the opportunity to assist with art direction during campaign photoshoots, collaborating with internal and external teams to bring marketing campaigns to life from conceptualization through execution. Working alongside talented designers and a skilled copywriter made the process genuinely fun and pushed the work to a higher level.

Responsibilites:

Year:

Graphic Designer Art Direction

2021 - 2023

DTC Content

Showcasing a collection of marketing collateral for different headwear and apparel launches, featuring social media, email designs, web banners

MLB Sunflower Collection

Goal: Promote the drop of MLB-only collection of Clean Up and MVP hats inspired by farm life and produce.

Outcome: One of our most successful summer styles really had a chance to bloom. Fans of different teams really resonated and called of more styles to be released.