Life is Good
Digital Marketing & Brand Design
Bringing optimism to life for a beloved lifestyle brand in the midst of a bold and energizing visual evolution
Overview:
Life is Good is a Boston-based apparel and lifestyle brand built on the belief that optimism is a powerful force. Through its products and The Playmaker Project, the brand spreads positivity and provides trauma-informed training to early childhood professionals who help kids heal through the power of play.
Challenge:
At the time of joining, Life is Good was actively refreshing its visual identity. With a new logomark in place, the challenge was implementing updated brand standards across digital and print channels while staying true to the brand's optimistic spirit.
Solution:
Joining in September 2025 as a Contracted Graphic Designer on the Creative Marketing team, I worked across social media, Instagram ads, email campaigns, exterior signage, and holiday design support to help shape the brand's evolving aesthetic. A highlight was the Arch Madness social campaign and a series of posts capturing real customer connections to the brand. Contributing to the Ecommerce and Playmaker Project teams pushed me creatively, and having the freedom to riff within the brand guidelines while collaborating with a genuinely welcoming group of designers made it a great place to grow and learn.
Responsibilites:
Year:
Graphic Designer
2025 - 2026
Social Media & Digital Campaigns
Showcasing a collection of social media posts, Instagram ads, and digital campaign assets created to support Life is Good’s brand refresh and ongoing marketing initiatives.
Arch Madness
Goal: Create a real-time social voting campaign for Life is Good’s all-time favorite Arch Tee, a new category the brand was launching. The goal was to generate fan engagement and excitement around the product while the voting was actively happening.
Outcome: The campaign drove strong engagement from loyal Life is Good fans who rallied behind their favorite styles. The real-time nature of the posts created a sense of urgency and community that resonated well with the audience.
Customer Connection Series
Goal: Highlight real customer stories and their personal connections to the Life is Good brand. The goal was to bring authenticity and emotional resonance to the social feed by letting fans tell the story.
Outcome: The series humanized the brand and reinforced Life is Good’s core mission of spreading optimism. Posts performed well organically and connected deeply with the brand’s loyal community.
Email Campaigns
A collection of email campaigns designed to support Life is Good’s digital marketing efforts across seasonal promotions and brand initiatives.
Holiday 2025
Goal: Support Life is Good’s holiday season with a suite of email designs that maintained the brand’s optimistic spirit while driving conversions during a key retail period.
Outcome: Delivered a cohesive set of holiday emails that aligned with the refreshed brand aesthetic and supported the team’s seasonal marketing goals.
Ecommerce & Playmaker Project
A collection of email campaigns designed to support Life is Good’s digital marketing efforts across seasonal promotions and brand initiatives.
Web Ads & Emails
Goal: Support the Ecommerce team with production-ready digital assets across web, email, and social platforms, ensuring consistency with the brand’s evolving visual identity.
Outcome: Contributed to a more cohesive and elevated digital presence for Life is Good as the brand actively refreshed its look and implemented new standards across channels.
Wholesale Marketing
Goal: Support the Wholesale team with production-ready digital assets across web, email, and social platforms, ensuring consistency with the brand’s evolving visual identity.
Outcome: Contributed to a more cohesive and elevated digital presence for Life is Good as the brand actively refreshed its look and implemented new standards across channels.
