Hxc Disc Golf
Brand Identity & Social Content
Building a brand from the ground up for a community united by disc golf and hardcore music
Year:
2021 - Present
Responsibilities:
Graphic Designer Photographer
overview:
Hardcore Disc Golf (HxCDG) is a passion project rooted in two things: the growing sport of disc golf and the energy of hardcore music. What started as an Instagram page has grown into a genuine community of like-minded individuals who share a love for both.
challenge:
Building a brand with no budget, no client brief, and no roadmap requires a different kind of creative commitment. The challenge was creating something that felt authentic to the community rather than manufactured, and growing it organically through genuine connection rather than paid promotion.
solution:
As the Freelance Graphic Designer and Photographer behind HxCDG since 2021, I developed the brand identity, social content, digital and 35mm film photography, and a line of clothing to promote the page and community. The Instagram account has grown to over 1,400 followers organically, a reflection of the brand's authenticity and the real engagement it generates. HxCDG isn't just a creative outlet. It's a labor of love and a reminder that the best communities are built on shared passion and genuine connection.
digital collateral
A description of the project category goes here. It shares what kinds of projects are featured in the following project section and how it relates to the brand as a whole
@hxcdg social
Goal: Here is a description what this project set out to accomplish and how it relates to overall business and brand. This really points out the overall “goal(s)” of the project.
Outcome: Here is another description of how the project ended up after the design phase and review. This section answers what the important learnings were from the project.
HXCDG Visual Exploration
Goal: Here is a description what this project set out to accomplish and how it relates to overall business and brand. This really points out the overall “goal(s)” of the project.
Outcome: Here is another description of how the project ended up after the design phase and review. This section answers what the important learnings were from the project.
Brand support
A description of the project category goes here. It shares what kinds of projects are featured in the following project section and how it relates to the brand as a whole
branding Exploration
Goal: Here is a description what this project set out to accomplish and how it relates to overall business and brand. This really points out the overall “goal(s)” of the project.
Outcome: Here is another description of how the project ended up after the design phase and review. This section answers what the important learnings were from the project.
hxcdg merch
Goal: Here is a description what this project set out to accomplish and how it relates to overall business and brand. This really points out the overall “goal(s)” of the project.
Outcome: Here is another description of how the project ended up after the design phase and review. This section answers what the important learnings were from the project.
