Role: Graphic Designer | Westwood, MA / Hybrid

May 2021 - November 2023

Joining in May 2021 as a Graphic Designer within the Marketing Design team, I worked on shaping '47’s visual identity across multiple channels. From the website to social media, and from printed seasonal catalogs to email campaigns, every design decision contributed to the brand's resurgence. I helped to onboard other designers to adhere to the developing brand aesthetic. I enjoyed contributing to the brand's evolution. Working along-side other talented designers and a well-versed copywriter made the work more fun.

A highlight of my time at '47 was the opportunity to learn the art direction process and assist during photoshoots for various campaigns. Collaborating with internal and external teams to bring our marketing campaigns to life was both fun and educational. It definitely felt like a crew of hard-working creatives putting our heads together to get a project done.  From conceptualization to execution, I gained insight into the inner workings of brand promotion and the attention to detail required to achieve success in a competitive market.