Role: Contracted Graphic Designer
Joining in September 2025 as a Contracted Graphic Designer on the Creative Marketing team, I worked across digital and print touchpoints to support Life is Good's ongoing brand evolution. From social media and Instagram ads to email campaigns, exterior signage, and holiday design support, every project helped shape the brand's refreshed visual identity. It was an exciting time to join as the team was actively updating its aesthetic and implementing new standards. I enjoyed the creative freedom to riff within the brand guidelines and explore how far the new look and feel could stretch.
A highlight of my time at Life is Good was a series of posts capturing real customer connections to the brand, as well as the Arch Madness social campaign, a real-time voting series for the all-time favorite Arch Tee. Contributing to the Ecommerce and Playmaker Project teams pushed me creatively in new directions. Collaborating with a welcoming and talented group of designers made the work genuinely fun. Working for a brand whose mission is to spread optimism and give kids and educators a real platform to thrive resonated with me deeply and made it a great place to grow.
